Mark Penrose

Enhancing expertise in Digital Disruption. Attended the Leading Digital Business Transformation course at IMD and DIY Summit in Stockholm on the subject of Digital Disruption. Voluntary work and support with Arche. A first consultancy project. Attended the Festival of Marketing in London.

As part of the executive BU board and head of the global commercial function, my responsibility, was to develop the optimum commercial strategy with the subsidiaries in order to maximise profitable growth. International key account strategy and negotiation within the mainstream consumer channels of Grocery, DIY/Garden, Specialist Retail and Internet were also a major focus of the role in order to steer the direction of important customers such as Kingfisher, ADEO, Bauhaus, OBI, Amazon and many more.

As head of Kärcher's Consumer Business Unit, the remit was to transform Kärcher’s UK consumer division from a loss maker, reliant on one product group and losing share in a declining market, into a profitable, multi-product business and lead my team to create a dramatic turnaround. The Division's trajectory set to treble within 6 years.

Strategic Business Unit role, championing multi-brand strategies to establish a strong position for the Group in prestige cookware worldwide, with extensive NPD and the integration of newly acquired brands, Lagostina and All Clad. Drove celebrity endorsement strategy with the launch of ‘Jamie Oliver by Tefal’

Strategic business development role responsible for the USA and Canadian markets.

Leadership