Mengyao Yan

• Solely responsible for cultivating robust strategic alliances with 12 distributors spanning 10 countries, resulting in a 10% year-over-year increase in revenue 2023. • Managing invaluable insights and strategic direction on country-specific requisites, including pricing strategies and product assortments. • Collaborating with various teams to oversee the execution of regional strategic initiatives, ensuring alignment with overarching business objectives.

- Created product marketing materials for various target audiences, which enables the sales team to achieve 120% sales revenue to $19 million. - Collaborated with cross-functional teams in China and Germany to deliver customized product solutions. - Organized and executed successful customer joint events and workshops to drive engagement and foster relationships with clients. - Submit 20 technical proposals of request for quotation; won the first 1 million € project as the first milestone in Germany

Through customer reception and presentation to create sales leads and promote brand awareness - Planned and executed 100 customer visits of high-ranking government officials and CXO management, resulting in a 20% increase in customer satisfaction levels. - Managed a database of over 500 customers in the CRM system, ensuring accurate and up-to-date information for targeted marketing efforts.

Support branding strategy and marketing activities in the West European market - Created Huawei European Factsheet 2014 H2 and 2015 H1 - Conducted branding guideline in West Europe - Supported 3 high-level event organization and onsite media contribution, e.g. Broadband World Forum & International Broadcasting Convention

- Conducted 50 tutor classes yearly for university students and international exchange program student from Indonesia and New work

Bachelor Thesis: The Implementation of an International Branding Strategy at Huawei - the role of intercultural differences, cooperating with Huawei