Nicole Liu

• Co-lead short- and long-term global strategy with the Global Head (130+ people department) - achieving annual growth exceeding the market’s CAGR in the last 3 years. • Analyze market and competitive data to enhance current portfolio, aligning it with customer and industry standards - launching 3 new services in 2 years. • Develop a customer satisfaction survey, gather feedback, and collaborate with global managers to implement improvements - achieving a current NPS of 72 with a 35% engagement level.

• Assist in the creation of the Validation Services roadmap, marketing initiatives, and strategies —creating the most followed and highest-engagement internal communication channel. • Act as a liaison between scientific and non-scientific teams to ensure alignment — partnering with internal and cross-functional teams. • Conduct internal and external presentations to increase awareness of the service portfolio — delivering over 70 presentations in two years.

• Develop and implement Sales Planning and Performance Management targets and initiatives for the 5 offices in Brazil. • Report sales targets and follow-up on monthly achievements with LATAM countries. • Monitor sales performance and profitability by PageGroup brands (Page Personnel, Michael Page Page Executive and Page Outsourcing), by customer and by region.

• Assist the Product Manager of XEOMIN in digital marketing campaigns and creation of collateral materials with external agency. • Support the creation of marketing content curation at the Continuing Education program for Dermatologists. • Plan, execute and measure the ROI of service marketing campaigns.

• Implemented analytical projects focused on customer experience through NPS (Net Promoter System) and increased 15% of response rate; • Created sales campaigns across PageGroup to increase internal performance.