Petra Visuri

Lead the team of product management professionals (incl Product Managers, Lifecycle managers and Assistant Product managers) including competence building and talent management. Have full product portfolio responsibility from conceptualization of a product to its end-of-life (key metrics being net sales, gross margin and consumer and market reception).

- Product concept creation for particular consumer segment. Considering the consumer needs and desires, but also their willingness and capability to pay e.g Nokia 6500. - Participating and driving category definition and product planning activities. - Created benchmarks and guidelines in many areas of product management practices (e.g. product concept creation, industrial design and marketing cooperation) - Leading a product management team of five people.

Leading the co-operation between industrial design and various technical experts in concepting and product development phase e.g. Nokia 6101. Creating business case scenarios for the products in development phase based on constant analyses of the rapidly changing competitive environment. Internal sales towards Nokia’s local sales units in all continents as well as towards Nokia’s top management. Leading the marketing message creation in close co-operation with marketing and sales organisations.

Managed the implementation of quality planning, executed training, and mentored designers in the use of software quality methods and tools.

Major: Software Engineering Minor: Corporate Communication