Piergiorgio PETROLO

definition of Data Management, Business Intelligence, Profiling & Segmentation Campaign Management strategy. Commercial launch of offers targeted to Customer Base, in order to increase customer’s satisfaction and value. Loyalty Program launch

Jun04 - “International Alliances” reporting to Marketing Director. Wind representative in the Starmap Alliance (11 European partners), Chairman of the Alliance Member Board. Supervision of international working groups, Roaming, expansion strategy “Planning”

July’01 Oct '02 (15 mths): Marketing Manager Resp for “Competitive Analysis and Business Intelligence” reporting to the Marketing Director. Brand and Pricing positioning, Brand and product Portfolio Management, Concept design, Benchmarking, Market Researches,, Business Models and Revenues Drivers Reference for inter departmental projects. TEAM of 6 people. ACHIEVEMENTS: pricing rationalisation and re positioning with Euro introduction - launch of new tariffs focused on high value and loyal customer BUDGE

Business & Investor Relation Analyst. Strategic projects Business Case, Statistic Models, Sensitivity Analysis, International Work Groups

Assistant Financial Controller by Hotel De La VILLE reporting to the Financial Director: Supervisor of 8 finance offices, Month End Closing and financial reports, treasury management, Relations with Corporate Office in London

Employed in the Market Services Dept