Dr. Setareh Sanjari

My PhD research project involved consumers' decision-making and choice patterns. I am specifically dealing with how consumers food choice differs when using front-of-package nutrition label formats. Presenting my research project and outcomes in top conferences is also an important part of my job. PhD thesis: “New Insights into the Effectiveness of Front-of-Package Nutrition Label Formats: Situational Processing Perspective”. Grade: 1.0 (Summa Cum Laude).

 Leading team of 2-3 persons to run challenging market research projects.  Implementing qualitative research techniques to gain an in-depth knowledge of consumers’ insight.

- Managing market research projects using TGI panel data (Kantar group) and other valid sources. - Regularly reporting or presenting the driven insights and analysis to clients. - Brand strategy consultancy for international brands (e.g., Nestle, Jacobs, Unilever) based on the market trends, consumer behavior, etc.

 International commercial correspondence and negotiations.  Simultaneously managing multiple trading tasks e.g., pricing, attending tenders, logistic, inventory management, etc.

- Analysis the consumers’ demographics, market trends, lifestyle shifts, purchase patterns, etc. - Proficiency in using TGI panel data (Kantar group, BMRB UK). - Teamwork to handle challenging projects under stringent time constraint.

PhD thesis: “New Insights into the Effectiveness of Front-of-Package Nutrition Label Formats: Situational Processing Perspective”. Grade: 1.0 (Summa Cum Laude).

 Thesis: “Market Development in B2B market, case study: water pipes in Iran”, Grade 1.0.