Shreeravi Kachinthaya

Responsible for building the unique positioning and messaging for one of Wipro's Business Unit called 'Global Transformation', create go-to-market plans for the global markets and orchestrate internal communication and sales preparedness. Skill areas exercised in the job include - Marketing strategy, branding & positioning, analyst relations, enabling sales, marketing & internal communications, agency co-ordinations, campaign administration and driving thought leadership activities.

globeone is a dynamic international management and communication consultancy. With strong competence in market-oriented business management, we help clients develop and implement branding, marketing and communication strategies for business success. Our international consulting expertise is recognised by roster of long-term and current multinational clients.

Conducted detailed study on Effectiveness of Advertising and Marketing Budget of Pepsi's Belgium unit by analyzing various external sources from competitors, advertisement research agencies and academic world; Evaluated available scientific techniques/frameworks and recommended best practices customized for local implementation to CMO and CFO, PepsiCo Belgium; Developed framework for calculating Marketing RoI (Return on Investments) and evaluated effectiveness of mediums of communication;

Led China to India migration of Network Management System/Back-end Administration Module (BAM) of a telecom switch In-charge of training colleagues in BAM and creation of process documents Contributed to end-to-end design and development of switch delivering audio/video services in 3G and NGN (Next Generation Networks) Acted as CI (Continuous Integration) coordinator and ensured daily delivery of defect free products Awarded as Best New Comer in Huawei India

Worked with data mining tools in Business Line Applications team for US client, Underwent training in multiple software platforms/languages for application in finance domain, Gained knowledge in Defined Contributions & Defined Benefit 401(k) pension plans and investor's report

Marketing