Thomas Schwabengruber

Job mission: to revolutionize customer experience and loyalty management at O2. Commercial lead for loyalty program “Priority”, granting O2 customers access to exclusive benefits (e.g. Priority Music Concerts, O2 Kinotag). Priority users show significantly stronger loyalty and recommendation behavior.

Job mission: to maximize the customer share of wallet with cross- and up-selling offers and campaigns. Strategic focus on digital services (Sky Ticket, o2 TV, o2 Banking) implementing 360 degree campaigns: from paid & owned media (mailings, newsletters, re-targeting etc) to innovative viral and real-time campaigns. P&L responsibility accounting for yearly revenues of €250m. Despite market prices plummeting -30% YOY, managed to stabilize revenues through an innovative “private pricing” approach.

Job mission: to implement the strategic product roadmap and to secure major product launches. Oversaw major cross-functional initiatives (across marketing, finance, sales, IT), with decision meetings at C-level: - Implemented a new tariff portfolio for the O2 brand increasing new customer ARPU by +10%, - Ideated a unique city-by-city strategy to monetize the roll-out of LTE technology in Germany, - Identified new growth opportunities with disruptive marketing innovations.

Full-time MBA student at Bocconi School of Management in Milan, Italy with academic focus on Corporate Finance (M&A, investment strategies). Winner of full-tuition scholarship (€36.000), graduating amongst top 5% of students.

Job mission: to solve clients´ toughest business challenges at the intersection of brand, strategy, and technology. Projects for DAX-listed companies like Allianz, Deutsche Telekom, E.ON, Sky.