Weiting Liang

Defined business positioning, content strategy, and media infrastructure — including website architecture and social platform presence. Independently handled all content operations: topic research, copywriting, website updates, and social media planning.

Managed TikTok LIVE operations and digital marketing campaigns across US and UK markets for multiple brand accounts including Doores (human hair extensions, top-5 brand by GMV, #1 organic traffic rank). · Built and operated LIVE rooms from zero across US and UK markets — scaling to $20,000+ monthly GMV and 200–300+ stable concurrent viewers · Developed and executed content strategy, paid acquisition, and organic traffic funnels across multiple product verticals including fashion, beauty, electronics, and ho

Served as Executive Assistant to the CEO and Legal Representative of a corporate training and strategy consulting startup. Clients included Geely Auto (Lotus/Dihao), Alibaba (DingTalk), Poly Real Estate, and Shanghai Sugar & Wine Group. · Provided operational and administrative support to the CEO — coordinating client meetings, managing executive correspondence, and handling day-to-day company operations with discretion · Held formal role of company Legal Representative — bearing fiduciary responsibility fo