Xenia Lavrova

- launch and promotion of the company's IT products in international markets - product marketing - organization of marketing communications from scratch - organization of the sales outreach process from scratch - marketing and sales automation

- project manager of conferences in Europe - research on Russian and international markets - responsible for the protection of personal data in accordance with international and Russian law (GDPR, 152-FZ, and other laws) - marketing consultant - on conference days: Lead of Track Owners

- marketing and customer support during product beta testing - commercial launch of the product on the Russian market, preparation for launch on foreign markets - product marketing - customer support (department management) - sales (department management + personal sales) - research and analytics - marketing communications (all channels and content types)

- maintaining market share in the face of fierce competition from Chinese equipment manufacturers - management of marketing and sales departments (65 people) - building a marketing department from disparate independent groups of specialists - operational planning, budgeting, coordination, control, and reporting on marketing and sales - one of the leads of a Russian cosmetology award organizers team

- marketing strategy development/tactical planning for Germany, Austria, and Switzerland - country marketing management Germany, Austria, and Switzerland - marketing planning with key technology alliances and reselling partners - marketing budgeting for Germany, Austria, and Switzerland - international team management - operational execution of marketing plan: coordination, control, and support in a matrix structure - marketing process improvements management

- business planning, financial planning, risk management - operational planning and management - hiring and training a team (15 people) - Business Development in USA, Europe, India, Russia - marketing and promotion - organization of logistics

- consolidation of financial statements of the holding (42 consolidated companies, personal responsibility for 2 departments - 11 companies) - transformation of financial statements from RAS to IFRS - field audits - special analytics on request

- financial accounting and reporting - financial analysis, identification of reserves - business processes optimization suggestions, case reports - ERP-system co-architecture