Xenia Lavrova

- building a marketing team, processes, and KPI monitoring system from scratch - marketing strategy, budgeting, reporting, stakeholder collaboration, market research - content management - event management - SMM and community management (LinkedIn, Telegram, Reddit, Discord, FB, IG, X (ex-Twitter), Threads, etc.) - brandbook development and oversight of designers - performance marketing - SEO and ASO - email marketing - PR - partner marketing - website management (5 websites)

- strategic planning, content planning, budgeting, market research - business analysis and workflow optimization - employee recruitment and team management - performance marketing - content marketing in multiple languages - SMM in multiple languages (Instagram, Facebook, Telegram, VK, X (ex-Twitter), LinkedIn, Threads, etc.) - influencer marketing - partner marketing program and partnerships - contests and promotional campaigns - online events - SEO - marketing efficiency improvement

- team management - department strategy, target metrics, planning, and budgeting - market research - preparing analytical information for investor attraction - game pricing, participation in promotions, sales, bundles, festivals - Business Development: finding and reaching agreements and launching game sales in new countries and on new platforms - game promotion in stores (AppStore, Google Play, Steam, GOG, Epic Games Store, etc.) - User Acquisition through ad placements, SMM, PR, influencer collaborations

- growth hacking in international markets and Russia - communication marketing - product marketing - hiring and training marketing and sales outreach teams - business analysis, workflow optimization - KPI development, hiring and team leadership across: content marketing (video, text); performance marketing; PR; SMM; event management (on-site, online) including hackathons; community management; website management; SEO; sales outreach; business development

- leading the full cycle of the company’s operational activities, combining this role with managing commercial and customer-facing departments - transitioning the product from startup phase to a systematic business - product Marketing - leading marketing, sales, and customer support - hands-on sales - commercial launch of the product in the Russian market, preparing for launches in international markets

- marketing leadership and field marketing (DACH region) in multiple languages - market research and analytics - marketing strategy, planning, budgeting, operational execution ($6,000,000 annual budget), reporting - management of an international distributed team within a matrix structure - content marketing (PR, SMM, website) - channel marketing (two-tier distribution model) - event marketing (~300 offline events per quarter) - email marketing - influencers - webinars - promotional campaigns

- full company leadership and oversight of all business processes - risk management - business development across USA, Europe, India, and Russia - organization of international logistics and service operations - hands-on Deals Closing

- consolidation of financial statements for 42 major industrial enterprises within the holding - transformation of financial reporting from RAS (Russian Accounting Standards) to IFRS - on-site audit inspections (team leader) - special analytics upon request

- management accounting and reporting - financial analysis and reserve identification - business analysis - ad-hoc reporting - participation in ERP system design and implementation