Yuan-Chen(Conny) Cheng

Work with product leads across all studios and participate in product strategy as a key contact of questions regarding the F2P game market trends, in particular, knowledge of the user demands between East and West. Analyse product and market intelligence for both pre-productions and product optimizations. Provide qualitative input to increase the KPIs of the flagship products and work on game analysis with strong monetization and retention focus.

1. Sales development and strategic forecast planning. 2. Collect market intelligence proactively, thoroughly, and data oriented. 3. Maintain key accounts and coordinate internal orders for smooth productions & shipping deliveries before deadlines. 4. Capably handling clients’ visits and trade fairs.

1. Performs a variety of administrative and executive orders with precise work ethic. 2. Execute product proposals, arrange press releases, marketing campaigns and official anouncements

1. Participated in the governmental publication " The 2009th Annual Development Report of Cultural Industries in China", Chapters: Game and Animation Industries. 2. Master Thesis: Quantitative Research ( Using SPSS) - Regional Cultural Brand Influential Factors in Yunnan, Shangri-la.