Yueting Wu

Working with Chief Strategy Officer on corporate level projects: Customer Experience Management (CEM); Strategy Process; Innovation Management

1. Project owner of “Best Practice Project” to optimize global commercial operations process 2. Design self assessment manuals to implement the project from quantitative & qualitative measurement 3.Conduct field trip to service stations Madrid, Genoa & Oslo for interview and data collection 4.Organize workshop among peer groups based on data measurement and evaluation 5.Consolidate best practice results to define the Best Practice Commercial Process & all project related materials development and manage

1.Conduct market analysis from scratch including market size estimation, industry and competitors analysis, branding and pricing strategy, etc. 2.Organize MBDA kick-off workshop in Beijing by engaging DNEA & MBCL colleagues on board 3.Support due diligence check with M&A departments 4.Initiate the market entry scenarios for MBDA China through regular meetings with M&A, legal compliance & strategy departments. 5. Define the Marketing Mix Strategy for MBDA project launch in China

1. Issuing monthly BD marketing reports 2 .Market share & competitor analysis 3. Long-term & short term budget planning 4. Define PR & promotion strategy 5. Marketing event support