fabio lazzarini

Board Member of FEBIS - European Association of Business Information Companies. My main focus is partnership development

Board Member of the Italian marketing Association, focused on B2B and data-driven marketing

I’m the director of the Worldwide Competence Center “SkyMinder and International business information strategies”. My main responsibilities concern two key areas: - The international strategy and positioning of the Business Information Division of CRIF Group; - the business development and innovation of the two CRIF global business information service platforms (SkyMinder 2.0 and iCRIF).

Head of the marketing department at CRIBIS D&B (www.cribis.com), the CRIF Group B2B company focused on the reporting directly to CRIBIS D&B Managing Director.

I’m primarily in charge of the development of the analytical framework of the Trade Promotion Management solution. My activity in this area is mainly focused on the design of a business intelligence platform for the ROI analysis of marketing and sales activities. Moreover I’m in charge of pre-sales and consultancy activities regarding the development of analytical solutions, focused on sales planning and forecasting.