Anatoly Borodin

Business Development: Distribution Strategy, Supply, Pricing, Sales & Marketing execution. P&L responsible. Account Management. Brand Stores Opening.Trainings, Product Presentations. Operational Adjustments. Market Intelligence. Turnover grow €0.8->3.5 M Adjusted distribution and pricing models. MarCom adaptation to Russian. Web-site visitors triple after RU-version launch. Aftersales Service development.

Category Management Budgeting & Fin.modeling P&L responsibility for €15M category. Market Intelligence Account Management Marketing activities. People management Group Leader of HR-projects Result Turnover €1M (2007) to €5M(2011) New product category under responsibility.
 New product grow zero(2009) to €10M(2011) New Marketing Approach to HQ to worldwide Efficient price structure for Russia & CIS cut grey import Tailored proposals increased efficiency Stock clearance reduced risks

Market Analysis & Product Planning. Trade Marketing (visual merchandising, POS materials development, product trainings). Account Management, B2B negotiations and Sales. Retail marketing activities development and execution in the field. Merchandising project launch assistance to Marketing Manager. Execution of brand activities at consumer fairs/exhibitions.

Responsibilities: • Online Merchandiser Reporting System development & set-up • Trade Marketing solutions development (Visual Merchandising, POS materials, Sales Trainings) • 58 brand shops’ merchandising maintenance and renovation. Achievements: • Achieved efficient information flow from the regional retail to Product Managers and Marketing Managers by Online Merchandising System creation and launch. • improved brand awareness by design and equipment renovations in 58 brand shops across Russia.

MBA General: - Project Management - Performance Measurement & Control - Marketing Management - Strategic Management - Operations Management - Organisational Behaviour (Human Resources) - Corporate Finance Management - Information Management

Russian Civil Law