Antoin Linssen

Very different from marketing communications, I worked mostly in the field of marketing strategy. Topics I worked on: internal crowdfunding, marketing investment decision making & analytics, customer journeys, digital strategies and business models, marketing & sales cost analyses and other strategic marketing related topics.

Beyond the to-be-expected marketing tasks in my current job, I aimed to challenge the old ideas and provide a different perspective, in order to improve the company's competitive position. Also, I increased knowledge transfer between the company and the market, and brought commercial innovations to a fairly conservative industry. In addition, I redefined the AWB brand positioning, in a market that has an urgent need for a different dynamic.

It was hard work, but so much fun. I was lucky enough to work with some of the best people in the casino gaming industry, whether it was in South America, Asia, Europe or the US. It gave me energy and incentive to do my best in (1) managing to present the WMS brand at trade shows worldwide, and (2) managing the marketing communication of a WMS product brand.

My first real job in business, at a small privately held casino gaming company. I learned many things very fast, including taking responsibility, organizing and delivering projects and working with other cultures and disciplines, such as Sales, Product Development, and Product Management.

I love composing film-like themed music, and had a good opportunity to practice this in composing music for video games. I had a great time in Product Development, and learned a lot when working with graphical artists and software engineers. Despite my love for music production, I felt I needed to focus on business development. Who knows, when I retire, I may become a famous film composer.

An offer I couldn't refuse. Passing the required admission tests as a 23 year-old just starting my professional career, I learned from my more-experienced peers and got a peek into senior management theories from a wide selection of great professors.

A small Italian town, with a university that offered a great experience. It may not have been the toughest intellectual challenge, but it was definitely fun.

My newly gained addiction: to experience other cultures. I loved hanging out with peers from other countries, learning their cultures, habits, gestures, and so on. I should not forget to mention that the study itself was also good.