Mag. Astrid Krupicka

Developing commercial strategy, driving organizational development and optimizing Go-to-Market sales initiatives. Orchestrating Customer Experience Strategy. Enhancing customer experience excellence through the implementation of innovative tools and processes. Building and scaling of marketing functions to support overall business growth.

Strategic alignment of transformation initiatives with business goals to boost operational efficiency, streamline processes, and reduce costs, fueling expansion. Driving transformation agenda, ensuring company-wide adoption and progress. Cross-functional collaboration to unite stakeholders behind common objectives. Monitoring the impact, establishing benchmarks and success metrics. Developing and implementing scalable frameworks, including go-to-market strategies and sales enablement programs.

Within the global ALE framework, the TO for the region Europe and North (EuNo) is responsible for the planing, implementation, execution and driving of the change agenda in the region.

Regional responsibility for Africa, Middle East, CALA, Eastern Europe and CIS- 2011 Regional Responsibility for Germany- 2013 Regional responsibility for UKI-2015 Regional responsibility for Austria Switzerland, CEE, Russia & CIS 2017

Enterprise Solutions in Central Europe

P.Y. Academy, NY