Beauregard Berton

- Led a five-year empirical research program on why digital transformations fail by designing and executing four field studies (a survey of 832 Dutch firms, a quasi-experiment at a major health insurer, and two studies in digital capital markets), resulting in the Digital Transformation Fallacy Framework and a dissertation under Prof. Henk Volberda. - Supervised 75+ MSc, BSc, and internship theses by guiding empirical research projects across multiple cohorts, resulting in industry-ready graduates entering

- Owned the entire DACH enterprise market as sole BDM at a Holtzbrinck-Ventures-funded AI startup by applying MEDDIC and Challenger Sale across cold, discovery, and demo conversations with C-level at Siemens, Continental, DHL, Deutsche Telekom, ProSieben, and Schaeffler, resulting in a 20%+ conversion rate on cold outreach campaigns into DAX accounts. - At peak, generated 5 high-profile qualified leads per week by designing personalized outbound tied to conference talks and individual buyer priorities, res

- Built strategic B2B-e-commerce pipeline alongside university studies by running cold outreach to Directors, Marketing, E-Commerce, and IT-Managers across SAP/Microsoft Dynamics ecosystems, converting 5–10 outreaches into qualified demo calls per month and earning Employee of the Month recognition. - Improved promotional materials and email campaigns by collaborating with marketing on outbound messaging tied to ERP-integration positioning, resulting in higher campaign response rates across the EMEA pipelin

Co-founded a nonprofit arts organization connecting young professionals and students to emerging local artists in Rotterdam. Curated 20+ artists, established venue and event-organizer partnerships, hired and managed the first interns, and organized exhibitions and events drawing 150+ attendees each.

Organized the world's largest student trading competition (IFSA Traders' Cup) by coordinating with partner branches across 4 continents and administering the trading platform, resulting in ~1,000 international participants in its first edition and global student engagement across financial markets.