Carolina Lima Ribeiro

I worked on Yara's internal digital products, used in factories worldwide, as part of global squads with Product Managers, Business Analysts, Designers, and engineers. I moved between research and design across the whole cycle, from exploratory research and problem framing to prototyping, usability testing, heuristic evaluations, and iterations on complex tools and workflows. I ran field research in Norway and Finland and remote studies with users in Europe and Brazil. I co-led a global discovery initia

I worked closely with Product Designers, Product Managers, and Growth to shape product direction, guiding the team from early discovery and concept validation to prototyping and usability testing. I ran user interviews, beta tests, and moderated and unmoderated usability sessions so design decisions stayed grounded in user needs, and set up a research repository the whole team could use. My work influenced the roadmaps for Cards, Payments, Accounting Automation, and Bills Management.

Worked as UX Researcher in the Consumer App domain, doing user interviews, analysis, and insights.

I led UX Research initiatives in the Security & Fraud Business Unit. Collaborated with Designers, Product Managers, Business Analysts, Engineers, and others to understand users' behavior, needs, and pain points, translate them into practical and precise information and insights, and share this knowledge with everyone. I conducted more than 10 studies about trust, fraud, and security, and guided the business unit with their OKRs and prioritization of flows to improve new features. I also led a baseline stu

I worked as a Senior Product Designer in the Visits team, designing end-to-end experiences to make QuintoAndar the fastest and most seamless option for renting a home while aligning expectations between tenants and property owners. I owned product design initiatives across the full lifecycle, from discovery and problem framing to user flows, interaction design, prototyping, usability testing, and iteration. I worked closely with Product, Engineering, and Research to translate user and business needs into p

Conta Azul is an online financial management platform for Small Business Owners and Accountants. I worked as a Product Designer in a multidisciplinary team, responsible for the SMB's Journey. I worked closely with product owners, engineers, and other designers, solving complex problems. I facilitated dynamics, did user qualitative research and desk research. I was responsible for prototyping and conducting user tests. Co-responsible for the company’s Design System, collaborating with other Designers to cr

Mirum is a global digital agency that creates experiences that people want and businesses need. The agency operates in 20 countries, with more than 46 offices and 2,200 professionals. Mirum is part of the J. Walter Thompson Company and WPP Network. I worked as an UX Analyst and attended clients such as J. Walter Thompson NYC, J. Walter Thompson Brazil, Nextel, Losango, Hughesnet and Volvo. Daily, I used to participate in projects in which I did user interviews, competitive analysis, heuristic analysis, sit