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Craig McGettigan MBA

Angestellt, Director of Direct Marketing Operations and Insights, Bristol-Myers Squibb
Plainsboro, Vereinigte Staaten

Fähigkeiten und Kenntnisse

Strategic Planning
Direct Marketing
Database Marketing
Digital Marketing
Customer Segmentations
Project Management Metrics & KPI Development
Digital Media Optimization
Data Mining & Analysis
Social Media
Predictive Analytics
Vendor Relationship Management
Closed-Loop Marketing
Campaign Management
Business Intelligence
Budget Management
P&L

Werdegang

Berufserfahrung von Craig McGettigan MBA

  • Bis heute

    Director of Direct Marketing Operations and Insights

    Bristol-Myers Squibb

    Promoted to lead BMS’s Center of Excellence in Client Relationship Management (CRM), with 26 highly skilled direct reports. Supervise the implementation and optimization of brands’ and medical teams’ multi-channel and cross-brand campaigns. Work closely with and report to the Executive Director of Marketing Services.

Ausbildung von Craig McGettigan MBA

  • Economics

    University of Pennsylvania

  • Business

    Penn State University SMEAL Business School

Sprachen

  • Englisch

    -

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