Jelena Kovacevic

Key role in business strategy and development in European market, but also in the global market, direct reports to the Owner, spreading distributors network, negotiating, development and execution of marketing/sales plans, creating of new product's global brand identity, awareness and continues positioning, marketing/sales budget planning and implementation, appearance at the international Exhibitions, presentations, trainings, company events, print and production.

Consultancy in Marketing and Project management, Market analysis (hospitality, food, retail, telecommunication industry, etc.), Competition analysis for clients, proposals preparation on investment possibilities, actively involved in negotiations with Company’s Top Management and other clients, Project presentation, Teasers preparation, Info memos and other market and financial reports for clients.

Key role in business strategy development, improvement of hotel's group brand awareness and positioning improvement, development and execution of marketing/sales and communication plans, marketing budget planning and implementation, coordination and project quality control in coordination with external associates and marketing agencies, organization of versatile company events, international Exhibitions, print and production, web presentation, medias.

Marketing plan creation, business development, improvement market entry strategies, maintenance strong relationship with clients, implementation control of terms predefined by contract, analytical reporting for clients, gathering, analyzing, checking and market research validation, financial and market reporting for Media monitoring, creation, developing and modifieing Agency's service offers, new project.

Creation of diversified marketing strategies for European market, for hotels managed by Adriastar Hotels & Resort (Avala Resort&Villas, Hotel Bianca, Kolasin, Hotel Lipka, Kolasin, etc.), organization and realization of marketing activities, improvement of hotel's brand awareness and positioning, cooperation with leading Marketing Agencies in Region, marketing budget planning, development and execution, intensive efforts on sales improvement, market analysis, competition analysis, periodic plans creation.