Joachim Moser

• Direct sales responsibility for southwestern Germany • Direct sales to hospitals and private practices of the Hologic surgical portfolio • Conduct price and contract negotiations with all stakeholders of the healthcare provider • Conduct clinical trainings and accompany surgeries to train customers in endoscopic gynecological procedures • Support of customers in creating investment calculations • Consult customers on reimbursement issues • Manage key opinion leaders in the region

Responsibility for management of distributors and achievement of sales targets in the field of intraoperative radiotherapy in the geographical areas of UK, Ireland, Italy, Middle East and Africa.

Interim product specialist for the EMEA region dealing with distributor in the field of bone drilling units.

Management of direct sales organisation with 2 reports and 2 distributor4s in Germany, Austria and Switzerland.

 Market introduction of diode laser portfolio  Establishment of KOLs in Gynecology, ENT, Phlebology, Dermatology and Pulmology  Strategic product planning for Nd:YAG lasers, CO2 laser and diode lasers  Education and product introduction of international distributors and clinical users  Sales responsibility for Russia, UK, Netherlands, Romania  Planning and conduction of clinical education  Yearly planning of marketing budget and sales forecast  Forecasting and control of sales cycle

 Strategic product planning for the OR table portfolio  Global sales support  Management of local product management in the US and China - 2 direct reports  Planning and participation of international congresses  Planing and control of yearly marketing budget

 Management of direct sales force for radiotherapy in South Korea, India and China  Establishment of distributor network for radiotherapy in Asia/Pacific  Planning and control of sales budget  Forecasting of sales numbers on monthly basis  Contract negotiations with distributors and direct customers  Planning of and participation in international congresses

Management of representative office Beijing until 2004, then management of RO Korea office in Seoul

Chinese language (mandarin) Chinese economy and business administration

Marketing Far East