Kristina Zografova

• Social media manager for 18 EU countries: - Drive centralization of social media management across markets for a more effective paid media approach - Monitor KPIs, analyze and optimize reporting dashboards - Manage creation/ deployment of monthly content packages - Manage campaigns; work closely with customer care, PR, etc. • Build and execute email marketing campaigns: • Manage creation and optimization of landing pages on www.philips.com/tv, SEO, Web Analytics

• Social media manager for EU countries • Manage creation and optimization of landing pages on www.philips.com/tv, incl. SEO, Web Analytics • Build successful CRM campaigns • Responsible for content completeness and syndication to e-retailers

• Global social media manager for 25+ countries • Manage creation of new web pages, optimize existing ones on www.philips.com/tv; SEO, Web Analytics • Create CRM campaigns from start to finish • Manage partner marketing activities • Overlook Content syndication to e-retailers • Drive creation and deployment of various marketing assets • Extensive involvement and support at various events and trade shows

Developed social media strategy and provided community management for several B2C and B2B parties as a freelancer

Social media strategy, content creation and Facebook community management for www.facebook.com/textcase

• Responsible for the enhancement and deployment of product content on Philips.com and other channels • Central owner of the annual marketing calendar keeping HQ and country teams aligned

Creation and maintenance of multiple social media platforms, content curation and creation, social strategy

Developed an entry strategy mainly for Germany but also for Switzerland based on a broad and detailed market analysis

Specialized in Consultancy and International Advertising Graduation assignment was graded with a 9 (out of 10) and nominated for the best thesis of the year Graduated as an honor's student