Merret Lauritzen

- Own strategic management and development of high-complexity enterprise accounts, aligning success plans and business reviews with customer objectives. - Lead onboarding and technical implementation of Brevo, including CRM, email marketing, marketing automation, segmentation, omnichannel use cases and API integrations. - Translate platform capabilities into tailored use-case roadmaps that support product adoption, customer value and account growth. - Proactively identify churn risk, manage critical custome

- Promoted from Senior Customer Success Manager to Team Lead within 6 months, reflecting strong performance and leadership impact. - Led, coached, and developed a team of 4 Customer Success Managers, driving performance, engagement, and professional growth. - Oversaw the end-to-end customer lifecycle, from onboarding and adoption through retention, expansion, and renewal. - Identified and executed upsell and cross-sell opportunities, contributing to account growth and increased customer value. - Advised cli

- Collaborated with a team of CSMs in managing a customer base of approx. 2,500 SMB customers in a shared inbox - Engaged with customers via email, phone or internal ticketing system as well as proactive outreach processes - Consulted on best practices in website building and online marketing strategies - Managed multiple client accounts throughout the whole customer journey, transforming them from new clients through adjusted cross- and upselling processes into loyal customers - Ensured customer satisfacti

- Strategically managed multiple existing customer accounts concurrently across the customer lifecycle. - Led customer onboarding and tailored cross-sell and upsell activities to develop existing accounts. - Partnered with technical teams on API integrations, feed implementation, data quality and data synchronization. - Supported customer satisfaction and retention through ongoing consulting and problem resolution.

- Produced advertising inventory analyses and forecasts using DFP and FreeWheel. - Optimized digital inventory and supported yield management across internal stakeholders. - Managed booking and AdExchange workflows and coordinated online/mobile campaigns with Sales, clients and agencies. - Monitored and optimized live campaigns and produced client reporting.

- Supported Client Services in delivering digital marketing concepts and customer-facing web experiences. - Managed web-content updates, editorial workflows and troubleshooting for client websites. - Created user guides and trained website administrators. - Supported data analysis, database maintenance and internal/external reporting.

- Analyzed product and company positioning in the French market and gathered insights from former, current and potential clients. - Led a multicultural project group and advised on product features and communication. - Recommended opportunities to increase market share in France.

- Conducted market-entry research covering mobile telecommunications in the UAE and neighboring Middle Eastern markets. - Delivered market data that served as a basis for client advisory.

Postgraduate Double Degree Master (MEB & German M.Sc.) focusing on marketing, finance, business strategy and human resources management in an international context: 2 countries (Spain and Germany), 2 languages (Spanish and English), 2 live company projects and a Master Thesis on "Social Media Commu