Dr. ONUR VANLI

• Created an overall go-to-market strategy for a newly established startup company in line with my PhD areas (Strategy, Management, Finance, Marketing and Organizational Behavior) • Composed a Digital Marketing Campaign for a startup e-trade company using technologies like SEO, Social Media Advertising, Emailing and Google Analytics • Gave consultancy to a company to build up an executive report system including HR Analytics and sales reports via python-driven analyze tools

• Composed a brand new department reaching 20% of total sales of the company and tripled profits vs company’s mean profitability • Added hundreds of SKUs from various multinational market leader brands from countries like Germany, Japan, Belgium, England, etc. to sales portfolio • Managed a team (Direct reports in HQ and matrix manager of Turkey’s sales team for related products • Set sales and marketing strategies for multinational products in line with local market needs and rivalry

• Managed 50% sales of Mercedes-Benz Passenger Cars sales of the country via directing 12 biggest dealers, and met all sales and profit targets for all quarters during my employment • Led people of Dealers’ Sales Team in line with sales strategy, profit targets and vehicle allocations • Implemented systems like SAP, CRM, CSI, MicroStrategy regarding data and lead management • Consulted with dealers regarding data processing, data analysis, CRM practices and details of production

• Managed all product portfolio and marketing tools of Bleach and Laundry department, making brands undisputable leader in bleach segment with the highest ever shares • Launched the most sold initiative as ‘Extra Hygiene’ sub-brand • Created artwork, design and POSM materials of brands • Conducted advertisement campaigns including TV copies, all BTL and ATL Media

Economics and Finance

Power Electronics and Power Systems