Mag. Renzo Aristondo

• Strategic project management for brand and product positioning • Coordinate 5+ cross-functional teams for project rollout and completion • Ideation and Implementation of consistent branding initiatives across strategic touchpoints • Conduct market research for target group profiling

• Expansion of offline marketing mix and international rollout in 7 countries • Provide direction and guidance to 4 team members on rollout of international offline marketing campaigns • Negotiate and implement media planning software tools to improve campaign effectiveness

• Planning and booking of performance focused TV campaigns • Analyze TV media KPI’s with core business data to get real time performance overview • Work directly with the media advertising agency to ensure campaign reach and performance goals are executed within budget

Develop and maintain commercial relationships between Entel and retail clients / Ensure sell in and sell out levels align with company objectives / Act as key interface between clients and all relevant areas within Entel in order to achieve strategic objectives / Manage budget, cash flow and inventory according to company’s plan / Identify and promote new business opportunities with strategic clients / Coach sales representatives to guarantee sales strategies are being applied

Negotiate roaming agreements with 15+ European telecommunications operators achieving overall cost reduction in more than 50% annually / Identify and establish strategic relationships with international partners which led to exceed roaming traffic goal by 120% / Coordinate with different departments within Entel to assure company objectives and goals are met / Attend international industry conference events to negotiate with 20+ international clients (GSMA WAS event in Cancun, Dubai, Brussels)

Develop inventory reports and analysis for 30+ Nestlé products in Walmart / Secure that Nestlé products are in stock and with proper product placement within 10+ selected stores / Conduct Time to Market analysis for new Nestlé products / Coordinate with 5+ Sales Representatives to avoid product shortages in Walmart

Execute financial conciliations for internal accounts between 5+ branches / Perform budget and cash flow management for Alimar’s national franchise

Managing Consulting Projects Corporate Strategy Problem Solving and Communication Student Consulting Project with BASF SE Student Assistant at Department of Alumni Relations

Strategic Market Management International Marketing Sales Management Brand Management

Negotiation and Conflict Management Commercial Management Strategy and Game Theory