Mag. Seren Güven

Updated product marketing assets as necessary. Kept up to date sales documents and creating new ones. Created interactive video tutorials for different type of users. Created content for social media. Supported the pre-sales manager in the any kind of process. Organized events and meetings for clients. Tracked competitors and market changes.

Worked directly with CEO to develop marketing plans to execute all marketing functions. Managed a team of 3 people. Worked with the advertising sale group and created online and offline business ideas, projects for sales. Organized more than 20 various events and meetings. Managed business partners relationships. (e.g: Agencies ) Developed and managed critical project management online and offline. Planned e-marketing strategies for products and projects.

Managed all online and offline marketing activities of 4 magazines and all of the digital platforms. Monitored market trends, advertising, and marketing activities. Worked closely with agencies, and managed business partners relationships. Planned and coordinated media local and national events. Worked with sales, marketing and editorial colleagues to develop integrated marketing programs. Tracked and monitored sites traffic and optimized campaigns.

Managed seven strategic categories and managed of %43 of companies’ turnover, the product portfolio of 210 suppliers, appx. 27.000 SKUs. Managed and maintained suppliers contracts agreements. Lead a team of 4 people. Created and developed long-term plan and strategies for development of the categories. Focused on campaigns for increasing sales rates and taking attention of customers. Knowledge of SEO, Google Analytics. Daily webpage analyzed; visits, page views, click through rates, conversions, sales.

Responsible two strategic categories and managed relationships with the existing and new suppliers. Researched the global markets for potential products & suppliers to prepare the new range by following trends. Executed strategic communication plan for all on going products and new ones. Analyzed of customers requirements and coordinated products launch activities. Worked on campaigns to increasing sales rates. Responsible for stock and profit management.

Business, Marketing, International Marketing, Management

Marketing, International Marketing

Business, Management, Marketing