Shamail Arzu

Collect and analyse data, Prepare other articles and reports for publication in technical journals, for presentation to agency requesting project and for use in further applied or theoretical research activities.

Management of key accounts, maintaining a long term relationship and maximising sales opportunities Business pitches and on-boarding of new clients Write business plans for all current and opportunity tender business Campaign management and Customer retention Activity planning according to company’s requirement Business Intelligence Reports, Account Health Analysis, ARPU & churn analysis Introducing new products e.g. FFM, LBS etc.

Effective implementation of marketing strategies and their post evaluation analysis in light of the desired strategic and financial goals, Individual store based Local-Store- Marketing planning with periodic trade-area- potential analysis to review sales target, for top and bottom line growth, Developing new strategic alliances

Detailed study of Industry trend, Market fluctuations, comprehensive SWOT analysis and development of Marketing campaign, Conducting research programs particularly for new product development, sales trends, consumer behaviour and presenting their interpretations to the top management, LAL Qila Project-Faisalabad

Consumer Behaviour, Marketing research, International marketing, Marketing for non-profit organisation, Corporate finance, Business policy, Brand management, Promotion management, Sales force management

International political economy, Marketing Management, Strategic management, Entrepreneur and small medium enterprise, management, Consumer behaviour, Research methods, Operations management, Business communication, Supply chain management,