Tony Drews

Leading a team which focuses on the introduction of new products towards a global sales organization. The role includes driving market entries before release, as well as the ongoing performance tracking after release against the portfolio sales ambitions. Additionally, the team takes responsibility for major fairs and events.

As the Vice President for Central Europe I drive the sales and business strategy, build and expand partner network, and cooperate with Siemens Sales Teams. I also, train the internal and external teams on Internet of Things (IoT) and groom them for the roll out of Enlighted’s IoT platform across D-A-CH, Czech Republic and Poland with an aim to change the commercial building market using IoT, RTLS, AI, Big Data and SaaS leading to exponential growth and revenue generation.

Leveraging over a decade of experience in business development, I was able to identify, research, and engage with prospective clients and secure contracts across multiple geographies. Developing and defining annual business plans, creating and executing regional sales strategies, growth and investment plans are my forte.

As a Business Development Manager, I oversaw and managed assigned accounts while prospecting with new enterprise customers. I was a trusted advisor to customers assisting in formulating strategy and direction for their business needs that relate to SCADA software. I also developed and implemented sales strategy, account plans to penetrate the competition while driving towards achieving revenue targets.

My key contribution as a Junior BDM for Vietnam has been developing and implementing a custom regional strategy leading to business development. I was responsible for implementing and controlling sales initiatives and driving business target agreement process.

I was responsible for partner and competitor analysis and conducting market research e.g. Schalke charts and Marketing Mix. Drove market research, competitive analysis deriving market intelligence to tailor the sales strategy to suit the ever-changing market dynamics.

International Project Management, Operative Marketing, Conflict Management, Turnaround Management, International Finance & Accounting