Enric MASSO

Worked closely with leadership teams across Europe, often as an embedded lead within organisations, helping structure initiatives, align stakeholders and drive execution in complex environments. Experience spans business transformation, operations, strategy, technology and programme coordination across sectors including banking, healthcare, NGOs, FMCG and technology. Additional projects, context and working approach available at my website.

Board member contributing to the strategic direction and international initiatives of the European Marketing Confederation (EMC), representing 200,000+ professionals across 15+ countries. Led multi-country coordination initiatives, aligned member organisations across Europe, contributed to EU-funded programmes (Leonardo), and helped develop the European Marketing Certification framework (EMCQ). Also designed and implemented the Euromarketers knowledge-sharing platform.

Embedded roles in banking, insurance and operational transformation environments. Led business analysis, systems definition and coordination for bancassurance and brokerage initiatives involving multiple insurers and cross-functional teams. Defined operating models, requirements and implementation roadmaps supporting broker transitions. Also coordinated early digital initiatives, SME growth strategies and international projects across sectors including finance, technology and media.

Supported the CIO of the European division in defining and executing IT strategy across 10+ affiliates in Europe. Coordinated cross-border technology and reporting initiatives in a highly international environment, aligning IT capabilities with operational and business objectives. Contributed to the evolution of more integrated, user-oriented information systems while working closely with management teams across multiple countries and business units.

Led the PC Infocenter within the MIS Department, supporting the transition toward more user-oriented management information systems and improved operational reporting capabilities. Managed reporting and information systems initiatives, improving data accessibility and reporting efficiency for business users. Worked closely with operational and management teams, acting as liaison between business requirements and technology implementation.

Supported early PC-based systems and operational IT activities within the ITC Department of Mattel’s Iberian subsidiary in a multinational FMCG environment. Managed the newly created PC computing area, provided direct support to the CEO and CFO on reporting initiatives, and delivered day-to-day IT support across the organisation. Contributed to the rollout and adoption of PC-based tools while coordinating with business and operational teams.

Off campus studies. Major in Marketing

Off campus studies | 1993 Marketing Management | 1992 Business Administration | 1990 Information Technology for Business Administration

Unfinished