Ariesa Lie

Developed data-driven selling stories and commercial recommendations for new product launches. • Conducted category, market and competitor analyses to identify growth opportunities and support portfolio strategy. • Coordinated cross-functional inputs from marketing teams from multicountry and Business Units for new product innovations.

• Successfully drove member business in APAC region (excl. China) in 2024 with double digit growth in CRM KPIs. • Collaborating with CRM IT team to keep improving the CRM SAP report quality and accuracy • Drove one-to-one member communication strategy globally. • Evaluated monthly and quarterly CRM performance reviews with clear action plans to APAC stakeholders. • Prepared LINE app launch as a CRM communication channel in selected markets: developed & executed on-boarding material & process.

• Built & maintained monthly net sales dashboard for EUANZ region. • Monitored & analysed monthly net pricing with NRVA-GMVA. • Conducted P&L, price pack architecture and business model analysis for various Reckitt’s brands. • Built & maintained net pricing overview for NPD & relaunch products.

• Owned full P&L responsibility for national key accounts, i.e.: grocery and pharmacy, incl. business planning, forecasting, trade investment management and revenue and profit targets delivery. • Led annual negotiations and Joint Business Planning. • Developed and executed assortment, pricing and promotion strategies. • Managed customer budgets and promotional investments. • Led and developed a field team of Beauty Advisors & Merchandisers across channels, driving execution excellence & sellout performance.

Work & Holiday Program Australia