Ev Sarna

- Led Go-to-Market strategies to accelerate cloud product awareness, adoption, & revenue growth. - Developed product positioning and messaging grounded in market research. - Collaborated closely with Product, Sales, and Marketingץ - Executed integrated, data-driven marketing campaigns to drive engagement & performance. - Created and optimized sales enablement materials, including decks, datasheets, & case studies. - Defined KPIs, tracked results, and provided insights to refine & improve GTM initiatives.

Senior Account Manager Enterprise Cloud - International Markets

Account Manager Enterprise Cloud - International Markets - Built new customer relationships to increase sales at all negotiation & management levels. - Maintain and look after existing customers and operate successful account management. - Managed a portfolio of business customers (B2B). - Responsible for the entire sales cycle from acquisition to completion. - Work closely with other departments to ensure successful business deals.

- Responded to service requests such as Compliance, KYC, Fraud, and Risk. - Effectively built and maintained long-lasting client relationships. - Managed a portfolio of around 100 business clients (B2B). - Negotiated contracts and closed agreements to maximize profits. - Monitored and analyzed the client‘s usage of PayPal products. - Developed new business with existing clients and identify areas of improvement.

- Responded to service requests from customers (such as Claims, KYC, Compliance, Fraud, and Risk) and resolved their queries in real-time. - Collaborated with other departments to provide solutions for customers (B2B and B2C). - Proactively recommended and educated the customers about PayPal products. - Provided customers with optimal customer service and excellent assistance.

- Worked together with the media channels to ensure positive coverage. - Managed advertising campaigns in the media. - Responsible for social networks and websites. - Wrote and executed strategic and management plans. - Managed an annual budget of $2M. - Managed a department of 4 employees (Deputy Head of communications, local authorities & Public complaints manager, Social media manager, and Project manager).

- Worked together with the media channels to ensure positive coverage. - Responsible for the district social networks and website. - Responsible for preparing professional educational materials. - Wrote and executed strategic and management plans. - Managed a department of 4 employees (2 Public complaints managers, Website manager, and Intern).

- Managed an annual royalty budget of $1.5M. - Responsible for partnerships with radio stations across the country. - Managed music recognition software project.

- Worked with media channels to ensure positive coverage. - Responsible for the candidate social networks. - Wrote and executed communication strategic plans.

- Wrote news reports, articles and opinion column. - Edited full inquiries before interviews and events. - Worked well and cooperatively with athletes and colleagues.

specialization in Business Strategy & Entrepreneurship

Communications, Creation & Review