Mehmet ÇANKAL

• Report to European Sales Director in Italy • Manage subsidiary activities and wholesale business • Develop and evaluate commercial and marketing strategy and programs • Create and implement long-term business plans, budgets and forecasts. • Manage a team of thirty people and functions of sales, marketing, back office and export • Develop customer relations and manage particularly key accounts and export clients • Analyze performance per brand/collection and make trade and promotion campaigns

• Report to Commercial Director in Spain • Lead Turkey operations and the brand • Establish the new Turkish subsidiary from scratch and determine all the resources and the organizational structure • Define and execute country commercial and marketing strategy and activities • Develop business plans, budgets, forecasts and analyze market trends and competition • Increase sales and market share through wholesale and retail channels • Fully responsible and accountable for the profit and loss statement

• Prepare the marketing plan and develop marketing strategies • Launch new product range and implement promotional activities • Manage key accounts and maintain long-term commercial relationships • Coordinate and follow up the relationships with the international suppliers

• Build up the business of three franchisees of TNT Express in Alanya, Manavgat and Belek • Manage all operations

• Compile market reports for The Netherlands. • Analyze the socio-economic environment and market structure and examine the future market outlook

MBA Project: Shopping Malls as a Retail Distribution Channel

MA Thesis: A Cashless Society: Dream or Reality?