Priyanka Gupta

Leading product initiatives through the product lifecycle - strategy, stakeholder management, prioritisation, process management.

AI-Built Product: HabitOS by VegFit: A cross-platform app enabling users to build sustainable habits through tracking and coach-led community challenges. Built using Replit (GenAI- development platform); User acquisition organically (WA community, social media, newsletter) High-touch Lifestyle Transformation Programs * Built a two-sided marketplace for a premium high-touch fitness coaching startup. * Grew revenue to ₹30L through experimenting with pricing strategy, subscription models, dynamic offers, and

- Defined product vision and roadmap for a centralised analytics platform serving Walmart US business units. - Led MVP strategy and executive stakeholder alignment, securing leadership buy-in. - Translated complex business requirements into scalable product architecture in collaboration with business, leadership and technology teams. - Consolidated fragmented reporting workflows into a unified product system, enabling faster, consistent decision-making.

- Led onboarding redesign initiatives for B2C startups, improving early-stage activation and retention. - Conducted user research and translated behavioural insights into measurable engagement gains.

- Owned retention strategy for a large-scale K12 learning app; improved retention by 8% through structured experimentation. - Built a recommendation engine to personalise content discovery and increase engagement. - Designed lifecycle notification flows and post-trial paywall strategies to strengthen paid conversion. - Re-architected website acquisition funnel to optimise trial-to-paid conversion.

- Built and scaled a price-comparison and aggregator platform helping consumers discover the best book prices across major Indian e-commerce (Amazon, Flipkart). - Scaled to 750K+ monthly organic users through SEO-driven acquisition strategy. - Enabled $1M+ annual revenue for partners via an affiliate monetisation model. - Owned product roadmap, growth loops, partnerships, and revenue strategy.