Kai Prohaska

Moderator

Employee, Director Digital Transformation | Sales, ProSiebenSat1 Media SE | Seven.One Entertainment Group GmbH

Frankfurt am Main, Germany

Skills

Addressable TV
Digitale Transformation
Start-up Mentalität
Digital Marketing
Visionäre & innovative Technologien
Entrepreneurship
Fachvorträge
Sales
Online Marketing
Performance Marketing
Digital Know-how
Begeisterungsfähigkeit
Business opportunity
Digital
Medien
Vermarktung
Management
Marketing-Kommunikation

Timeline

Professional experience for Kai Prohaska

  • Current 8 months, since Mar 2021

    Director Digital Transformation | Sales

    ProSiebenSat1 Media SE | Seven.One Entertainment Group GmbH

  • 2 years and 6 months, Sep 2018 - Feb 2021

    Director Addressable TV

    ProSiebenSat1 Media SE | Seven.One Entertainment Group GmbH

  • 2 years and 9 months, Dec 2015 - Aug 2018

    Unit Director Addressable TV

    ProSiebenSat1 Media SE | Seven.One Entertainment Group GmbH

  • 1 year and 2 months, Oct 2014 - Nov 2015

    Co Founder | Warptrack | ATV Measurement

    Warptrack | "Spin off" by teveo interactive | #AddressableTV_Analytics

  • 3 years and 1 month, Nov 2012 - Nov 2015

    Director Interactive Communications | Addressable TV

    start-up: teveo interactive GmbH | Addressable TV

  • 7 months, Mar 2012 - Sep 2012

    Director Digital Media | Member of the Management

    Universal McCann GmbH (IPG)

  • 5 years and 1 month, Feb 2007 - Feb 2012

    Account Director Digital

    Omnicom Media Group Germany GmbH (für das intl. Medianetwork PHD Germany GmbH)

    Overall management of national and international media activities (digital and cross-media) - Alignment of marketing communications to the classic advertising channels as well as digital marketing - Development and assessment of national and international media strategies, transnational budget recommendations, target group analysis and tactical media placements.Identification of business opportunities and income streams, particularly in the field of digital - Multible visits to the US lasting several weeks

  • 2 years, Feb 2005 - Jan 2007

    Mediaplanner Int'l

    Omnicom Media Group Germany GmbH, (für das intl. Medianetwork OMD Germany GmbH)

  • Kommunikation Intern.

    ZDF Mainz

  • Redaktion Intern.

    RTL-SHOP

Educational background for Kai Prohaska

  • Industriekaufmann (IHK)

  • BWL / Jura mit Schwerpunkt Medien / Marketing / Medienrecht

    Dipl. Wirtschaftsjurist, University of Applied Sciences Cologne,

    Diplomarbeit in Kooperation mit RTL zum Thema Direct Marketing & neue Medien: Fokus Teleshopping.

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

Wants

Innovative / kreative Media & Marketing Profis auf Werbetreibenden - sowie auf Agenturseite die sich ebenfalls mit diesem Thema beschäftigen.

Interests

Reisen
Fitness
Technology Gadgets
andere Kulturen und Lebensweisen

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